As the Burberry responsibility programme director, Jocelyn Wilkinson plays a pivotal role in guiding the iconic luxury brand towards embedding sustainability into every aspect of its business operations. With a strong commitment to environmental and social responsibility, Wilkinson has been instrumental in driving Burberry's sustainability initiatives and paving the way for a more sustainable future for the fashion industry.
Sustainability has become an increasingly important focus for luxury brands, as consumers are becoming more conscious of the environmental and social impact of their purchasing decisions. Burberry, with its rich heritage and global presence, has recognized the need to address these issues and has taken significant steps towards integrating sustainability into its business model.
One of the key initiatives that Wilkinson has been involved in is Burberry's roadmap to 'climate positivity'. This ambitious goal aims to not only reduce the brand's carbon footprint but also to have a positive impact on the environment by offsetting more carbon than it emits. By investing in renewable energy sources, sustainable materials, and innovative production processes, Burberry is working towards becoming a leader in the fight against climate change.
Wilkinson's efforts have not gone unnoticed, as she was recently recognized in The Walpole Power List 2020, a prestigious ranking of the most influential individuals in the British luxury industry. Her dedication to sustainability and her role in shaping Burberry's sustainability strategy have earned her a place among the top leaders in the luxury sector.
Burberry's commitment to sustainability is evident in its recent flagship store reopening on New Bond Street. The new global flagship showcases the brand's dedication to sustainability through its innovative design, use of eco-friendly materials, and focus on reducing waste and emissions. Wilkinson played a key role in ensuring that sustainability was at the forefront of the store's redevelopment, reflecting Burberry's commitment to a more sustainable future.
In a recent interview with Drapers, Wilkinson shared her insights on Burberry's sustainability journey and the challenges and opportunities that lie ahead. She emphasized the importance of collaboration and innovation in driving sustainable practices within the fashion industry and highlighted the need for continuous improvement and transparency in reporting on sustainability metrics.
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